Custom software, built with judgment — and shipped in weeks.
AppliedInsights is a small, senior studio that designs and engineers bespoke software — MVPs, internal tools and production platforms. Fixed scope, fixed price, finished on time. The kind of work a careful senior team produces, without the multi-quarter timeline.
Bespoke software, engineered to last.
We take a founder or team from a fresh idea to software real users can sign up for, pay for and depend on. Every engagement ends with a real artifact in your repository — never a demo.
MVPs & new products
Live product with auth, payments and core flows shipped to production, built to be extended.
Internal tools & dashboards
Ops consoles, admin panels, decision dashboards that replace spreadsheets.
Product features
A scoped feature designed, built and shipped into an existing product behind a flag.
AI capabilities
Custom agents, retrieval copilots and workflow automation with a proper evaluation harness, not a demo.
Data & integrations
Lightweight data foundation: pipelines, analytics and integrations, nothing heavier than required.
Codebase takeovers
Inherit an existing or stalled build; week one audit + stabilise, then ship scoped work.
Four steps from a first call to finished software.
A careful scope, written brief, daily access, clean handover. No status meetings — just shipped work and a clear paper trail.
The conversation
30 minutes; if we're not the right fit we say so and point you elsewhere.
The brief
Short engagement letter, fixed scope/price/date; Linear board + private Slack open same day.
The build
Repo, designs and live preview shared from morning one.
The handover
Code in your repo, infra in your accounts, domain on your DNS; nothing held back.
Senior judgment, a modern stack.
- Senior practitioners only — the people who scope it build it.
- AI where it earns its place — boilerplate, drafts, QA. Architecture stays human.
- Built to be handed over — clean, documented, conventional code.
- Fixed scope, no change orders.
Professionalism, creativity and experience — in equal measure.
Professional
Written scopes, fixed prices, real completion dates.
Creative
Taste applied to interface, architecture and copy; the details that make software feel considered.
Experienced
Senior engineers who've shipped real products and know which corners are safe to cut.
The questions founders ask us.
Senior people only, fixed scope and price, and a finished artifact in your repository at the end. No account managers, no junior labour, no open-ended timelines.
No. AI is used where it earns its place — boilerplate, drafts, QA. Architecture and the considered decisions stay human.
You do, from day one. Code lives in your repository, infra in your accounts, domain on your DNS. Nothing is held back.
Small clarifications are absorbed. Larger changes become a new scoped engagement with their own brief and price — never a surprise invoice.
Yes. Week one is an audit and stabilisation pass. Then we scope and ship the work you actually need.
Priced by scope, not hours, and quoted in writing after a 30-minute call. Most engagements land between a focused two-week sprint and a multi-week MVP.
Tell us what you'd build with a senior team for a few weeks.
A 30-minute scoping call, followed by a written brief, fixed price and real completion date — within a working day.